Baker St. Cafe and Bakery came to us with a unique concept: a café inside a classic London double-decker Routemaster bus. Using this charming idea as a foundation, I developed a brand identity that blended whimsy with elegance. The logo was inspired by street signage, paired with a soft, feminine color palette reminiscent of a cozy tea-time experience. I illustrated watercolor-inspired iconography to complement the look and carried the visual style through to packaging design, including custom cups and to-go bags that reinforced the brand’s playful, handcrafted feel.

Work created while at The Brand Collective