In honor and support of Breast Cancer Awareness Month, Baptist Health wanted to create a memorable campaign about the importance of women getting mammograms. Alongside the team, I helped create all of the assets that were involved in this campaign along with coming up with the event activation for their truck that drives around from hospital to hospital. The concept was to educate women on facts that could help save their lives by showcasing them in a beautiful backdrop in the van where people can snap pictures to share and scan a QR code to schedule their mammogram. The van created a lot of buzz in the media including the coverage shown here: link.

AD: Vanessa Indriago // CW: Evan Barrios // Sr. Designer: Laura Camacho

Work created while at Republica Havas