Est. 33, a popular restaurant concept from Thailand, was preparing to open its first U.S. flagship location in Miami’s upscale Brickell City Centre. To appeal to a more high-end audience while maintaining the brand’s roots, I helped refresh the visual identity by refining their existing color palette, incorporating rich textures, and introducing sophisticated new typefaces. This elevated look was applied across menus, print collateral, and social media assets, striking a balance between the brand’s Thai heritage and the modern, stylish expectations of the Miami market.

Work created while at The Brand Collective