Brand Campaign:

Experience a Different Tomorrow

A vacation with Norwegian Cruise Line is unlike a traditional land-based one. Everyone’s experience on board and shoreside can be completely different, not just from one person to the next, but from one day to the next. Every guest has the total freedom to relax in our spa or climb waterfalls. Or both. One can fall asleep in Paris today, then wake up in London tomorrow, ride a gondola in Venice in the morning and ride on the only race tracks at sea in the afternoon. When they cruise with Norwegian, they’ll have the total freedom to "decide their day" and Experience a Different Tomorrow.

CD: Cristina Serarols & Ian Mavorah // AD: Laura Camacho // CW: Elliott Harris // Graphic Designer: Jorge Gonzalez

standalone casino dm Campaign:

Brief: Create destructive DM designs that stand apart from the usual NCL style.
Insight: What do all consumers do while on vacation? Say cheese! If there’s no picture – it didn’t happen.
Solution: While maintaining the overall brand look and feel, we mimicked the look and feel of social media and took their feed from your pocket to your mail. This helped consumers envisions themselves directly in these tropical places and entice them to book their cruise.

AD: Laura Camacho // CW: Edgardo Ramos

Work created while at Norwegian Cruise Line