Norwegian cruise line
Paid social media campaign

Services:
art direction
video concepting and storyboard

Brief: NCL needed social-first content that would inspire consumers to envision their next vacation while feeling authentic and engaging.

Solution: I developed a “Search Bar” paid social concept, blending UGC-style storytelling with evergreen content to showcase NCL’s variety, freedom, and personalization without promoting offers.

Results: The Search Bar videos outperformed standard Destination BAU content:

  • Meta: 47% better CPPV ($0.39 vs. $0.59)

  • Pinterest: 40% better CPPV ($0.78 vs. $1.30)
    The campaign effectively drove engagement and strengthened brand storytelling.

AD: Laura Camacho // CW: Bea Rosabal // Graphic Designer: Weing Leung

Work created while at Norwegian Cruise Line