Brief: Position Norwegian Luna, Norwegian Cruise Line’s newest Prima Class ship, as a rare, elevated experience and set the tone for its debut while bringing the ship’s tagline, “Shine Brighter,” to life.

Insight: Rare, unforgettable moments — like a blue moon — can act as a catalyst for self-discovery, inspiring people to step into their best selves.

Solution: As Lead Creative, I developed the full event branding and visual strategy around this idea, using celestial graphics as a central metaphor. I created a refined, immersive visual identity and led its rollout across all event touchpoints, from guest communications to on-site branding and activations, ensuring every moment reinforced the sense of rarity, transformation, and brilliance.

AD: Laura Camacho // CW: Bea Rosabal

Work created while at Norwegian Cruise Line