For Palmar Beach Resort, I led the visual rebrand as the property transitioned to a new name and identity. This included designing a full logo suite and developing a cohesive visual system that positioned the brand as modern, welcoming, and connected to its natural surroundings. I crafted a warm, earthy color palette and incorporated textured illustrations to reflect the resort’s laid-back, coastal vibe, creating a refreshed look that feels both elevated and grounded in nature.

Work created while at The Brand Collective